Watchtower Protocol turns Ocala's recycling stream into a closed-loop economy — and your business is on the map.
On July 6th, the city discontinues brown bin recycling for residents. That material doesn't disappear — it becomes landfill, or it becomes our commodity network.
We collect, sort, and route material directly to processors. Residents earn credits. Businesses get the foot traffic from people spending those credits.
Every resident earning WTWR credits needs somewhere to spend them. That's your register.
Featured on the network map residents actively use to spend credits
Exclusive zone — competitors in your area locked out once you're in
We handle your commercial recyclables. Free up your backroom.
Documented sustainability impact to share with customers
Residents spend WTWR at your location — new foot traffic, zero ad spend
Promoted placement in app and on nodes throughout your zone
All tiers include waste pickup, map listing, and credit redemption. Annual membership — advertising on top.
Get on the map before your neighbor does.
Active presence where residents are spending.
The name every Ocala resident sees.
Only one business per category per radius can hold an exclusive zone. First to reserve locks it in.
Sign up below. We confirm your zone exclusivity and onboard you before July 6th launch.
Our drivers service your commercial recyclables on schedule. Your backroom stays clear.
Every resident earning WTWR credits sees your business on the map as a redemption point.
Reports show exactly what your business kept out of the landfill — and how many residents visited.
We'll reach out within 24 hours to confirm your zone and get you onboarded before July 6th. No payment now.
No payment now. We confirm availability first.
We'll be in touch within 24 hours to confirm your exclusivity zone and walk you through onboarding.
Welcome to the network.